Project
Updated Mar 20, 2025

Formbay Website Refresh

Created by
Toby Edwin
ezier
toby@ezier.au
Prepared for
Andrew Smith
Formbay
andrew@formbay.com.au

Intro

Elevating Formbay's Digital Presence

Our goal is to craft a modern, user-centric website that effectively communicates Formbay's value proposition to its diverse clientele.

Problem

Outdated Digital Representation

The current Formbay website does not fully leverage the company's established brand identity to clearly convey its unique offerings to varied customer segments.

Solution

Comprehensive Website Redesign

We propose a strategic redesign that integrates Formbay's branding with intuitive navigation and targeted content, enhancing user engagement and understanding across all customer types.

Numbers

25%+

Over 25% of Australian solar installers have adopted the Formbay App, highlighting its industry significance.

2 out of 3

Two-thirds of installers have a Formbay app account, showcasing widespread industry adoption.

8 Weeks

The projected timeline to design, develop, and launch the revamped website, ensuring a swift enhancement of Formbay's digital presence.

Relevant Success

"We saw 250% increase in lead conversion after the ezier Brand team developed our new landing page"

Aaron Chen, CEO @ the Social Hub

"Our website traffic doubled within three months post-redesign, thanks to the team's strategic approach"

Emily Davis, Marketing Director @ GreenTech Solutions

Investment

Approx. $4,500–6,500

This investment encompasses comprehensive planning, design, development, testing, and deployment, delivering a polished platform that effectively showcases Formbay's value to all customer segments.

Summary

Transforming Formbay's Digital Engagement

By enhancing your website, we aim to strengthen brand identity and effectively communicate your value to diverse customers. Please confirm your interest to initiate the project and schedule a kickoff meeting.

Next Steps

Created by
Toby Edwin
ezier
toby@ezier.au
Prepared for
Andrew Smith
Formbay
andrew@formbay.com.au
Head Office
161 Castlereagh Street, Sydney NSW 2000
Sydney, NSW, Australia